What is the difference between sessions and pageviews in Google Analytics?
Google Analytics Sessions vs Pageviews: What’s The Difference?
While GA is an important aspect of digital marketing, it enables an understanding of the performance of websites. Knowledge of these metrics is optimal in a Digital Marketing Institute based in Kannur. The most basic measurements of visitor activities are sessions and pageviews which are often mistaken for each other. Here’s a breakdown:
1. Definition:
- Sessions: A session is defined as a set of interactions of a user which occurs within a time interval with absence of interaction with the system (by default 30 minutes). It will involve several page views, events or transaction by the same user.
- Pageviews: A pageview is a page or URL that has been accessed or refreshed on your site.
2. Scope:
- Sessions are more general in terms of tracking the activity and therefore more encompassing in that way.
- While pageviews are centered around page events, they offer granular information with regard to page impressions.
3. User Interaction:
- Sessions can include several page views.
- This means that each pageview is counted separately, or even if we are counting from the same session.
4. Purpose:
- They assist to measure user interactions for example: total amount of how long the user spends in the website session or/and bounce rate.
- Thus, while pageviews is a true metric of content and examine program page popularity, page specific performance.
Knowing these metrics helps equip digital marketers to make the best decisions regarding their processes. Hence the students get the practical exposure at our Digital Marketing Institute in Kannur to understand such data to drive effective change and business outcomes.
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